Today, consumers care more than ever about where the food on their table comes from. That's why we created our Traceability Program — to bring transparency to how beef is raised and connect it back to the ranch. Every animal is individually identified and tracked from birth to processing. This ensures the higher standards of Kansas ranchers are recognized and reflected in the beef your family enjoys. With our program, you can follow your beef from the Kansas ranch where it was raised all the way to your freezer, with every step recorded with transparency and accountability. Know where your food comes from, how it was cared for, and whose family you're supporting.